BYC website and promos: Adhawk has been supporting the BYC board and management with their ongoing campaign to consolidate and expand the club’s membership. In partnership with the executive director, we provide both design and programming support to the club’s volunteer public relations and web committees.
Red Pine website and catalogue: Since 1995, Adhawk has supported Red Pine’s growth in the North American market. Bob is an excellent client and his products are all about fun. The partnership has yielded a harvest of dynamic print and digital design, product brands, good times and the occasional deal on bear bells.
Five Things You Can Do for Your River: Five Things is a community-based social marketing program to reduce toxic runoff (nonpoint source pollution) from urban properties into streams, rivers and lakes. Adhawk assisted in developing program strategy and created all Five Things marketing materials. The program has been rolled out in Toronto, Ottawa and Pittsburgh, among others, and is now a successful franchise. The RiverSides Carwash campaign was a Five Things spin-off that lobbied for and won changes to Toronto’s Sewers By-law.
The Ontario Public Health Convention: When Public Health Ontario’s event coordinator first contacted Adhawk, the deadline for PHO’s first convention was uncomfortably close. Together we developed a panoply of event assets—from exhibits and banner stands, to signage, programmes, advertising and swag. Adhawk updated the materials to incorporate PHO’s new identity in 2012.
Taking Action to Prevent Chronic Disease: Recommendations for a Healthier Ontario: This highly visible 2012 report required both academic rigour and plain-language accessibility. Working from approximately 500 pages of expert research, Adhawk wrote a draft report for review by an international symposium of experts, and a final report for final ministerial approval.
Adhawk was wholly responsible for design and production of two reports: the main report (104 pages) (French and English editions) and the accompanying technical appendix (157 pages). Our dynamic design zeroed in on the proposed approach to change: population-level intervention. Adhawk further supported the project with on-demand communications products such as html emails, interim reports, event brochures, promotional gifts and an executive presentation. Despite client delays, Adhawk kept the process on deadline.
Aboriginal Cancer Strategy II: CCO is responsible for cancer programs in Ontario. This CCO report functions as a strategy document, health status report, briefing paper for non-Aboriginal and Aboriginal decision-makers and health professionals, and as an educational document for the public. Writing and designing a document that works at multiple cultural, educational and experiential levels was an ambitious undertaking. However, working in close association with program leader Alethea Kewayosh and her team, Adhawk did just that.
Our designer combined commissioned original art and photography from Aboriginal sources to tell the story and build a framework for change. The strategy conveys statistical and strategic information in a format that is both accessible and respectful. The result reflects the diversity of Aboriginal communities and at the same time communicates the connectedness of peoples in a common cause.
Minister’s Annual Drinking Water Report: Adhawk was honoured to design Ontario’s first ministerial report on drinking water, as well as the first report from Ontario’s Chief Drinking Water Inspector. The minister’s report set out the legislative and procedural framework for building Ontario’s water safety net, including the many partnerships developed to accomplish this. This first report solicited citizen suggestions for further improvement via web and reply card.
Lake Simcoe Annual Report: MOE commissioned Adhawk to write its second annual report on the Lake Simcoe project. Simcoe is the only lake in Ontario to have an act addressing its sustainability. Adhawk interviewed scientists, NGOs and program staff to write an engaging 8,000-word progress report.
Towards Sustainable Mining Annual Environmental Report: For more than a decade, Adhawk worked with MAC on environmental reporting, beginning with its federal Accelerated Reduction/Elimination of Toxics (ARET) reporting requirement. The TSM report compiled emissions data from member companies and highlighted industry progress. Each publication contained more than 100 pages of text and extensive charts and tables, and was produced in French and English. Production typically ran late due to tardy data submissions, and deadlines were nonnegotiable. Adhawk managed the complex production and revision process closely and delivered every issue on deadline.